Starbucks Goes to the Kids

A couple days ago with our girls in tow, Kelly and I were standing in line at Starbucks, our favorite place to visit at Dolphin Mall. We choose Dolphin Mall over Sunset Place and The Falls because of the gigantic play area in the food court. We also like to hit Southland's play area. Unfortunately, there is no Starbucks at Southland to keep the adults entertained and medicated. In total, we typically drive past four malls to get to the one with the Starbucks and the killer Playland.

Anyway, I was waiting for my Triple Shot Caramel Machiatto and Kelly was doing a Decaf White Chocolate Mocha when I felt a surge of boisterous energy bounding through the room. It was my two year old, Kourtney discovering the CD rack with Starbucks' Featured Artists.

Earlier last week, I noticed one of Kourtney's favorite sing along artists on NBC announcing that Starbucks was carrying her CD. Immediately, I thought that Starbucks had made a great move by jumping onboard the Laurie Berkner "Music for Little People Express." Those thoughts were confirmed when Kourtney took me out like a 16 pound bowling ball going through plastic pins. She matter of factly exclaimed, "I want this! I like this, Dad!"

The Starbucks crowd has kids. Starbucks is getting the kids and the parents of kids and the kids of parents. Brilliant. Still more brilliant is how Starbucks, a coffee joint is making bigger inroads into the music industry than anyone has in the last 50 years or so.

Oh, by the way, we are getting a Starbucks right across the street from our new location. The article says Starbucks may move in. But, acording to my super secret unnamed covert source, its already a done deal.

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